Abstract
Based on the theory of planned behavior (TPB) and its approach of investigation, this paper explores the psychological factors influencing public transport use behavior. Questionnaires containing TPB variables such as intention, attitude, subjective norm and perceived behavioral control are designed and SPSS is used to analyze the relationships among the variables. Correlation analysis and regression models show TPB can well explain public transport use. The behavior is positively correlated with intention and attitude and high coefficients are obtained by regression. People with more positive attitudes will have higher intention and be more inclined to use public transport. Attitude is then actively affected by speed, freedom, convenience and other qualities of a travel mode. The conclusions can help transport planning and management to better understand travelers' behaviors and psychological demands and then formulate corresponding policies so as to enhance the competitiveness of public transport.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
