Analyzing Movie Reviews Sentiment

Abstract

In this chapter, we continue with our focus on case-study oriented chapters, where we will focus on specific real-world problems and scenarios and how we can use Machine Learning to solve them. We will cover aspects pertaining to natural language processing (NLP), text analytics, and Machine Learning in this chapter. The problem at hand is sentiment analysis or opinion mining, where we want to analyze some textual documents and predict their sentiment or opinion based on the content of these documents. Sentiment analysis is perhaps one of the most popular applications of natural language processing and text analytics with a vast number of websites, books and tutorials on this subject. Typically sentiment analysis seems to work best on subjective text, where people express opinions, feelings, and their mood. From a real-world industry standpoint, sentiment analysis is widely used to analyze corporate surveys, feedback surveys, social media data, and reviews for movies, places, commodities, and many more. The idea is to analyze and understand the reactions of people toward a specific entity and take insightful actions based on their sentiment.