Abstract
China's juice market has been slow in recent years, and the market share is gradually decreasing. Based on the importance and research value of online reviews on e-commerce platforms today, this paper uses the python crawler tool to crawl the top three 100% juice product reviews on the JD platform, extract new words and keywords, and analyze positive and negative emotions, and then visualize them. According to the research results, it is suggested that fruit juice enterprises carry out taste innovation; Optimize packaging design, materials, and specifications; and make suggestions such as timely promotion activities on holidays. It aims to put forward targeted tips for recovering China's juice market.
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