Analyzing Geely's Acquisition of Volvo in Terms of Motivation, Risk and Competitive Markets

Abstract

In recent years, the global automobile industry continues to develop, and mergers and acquisitions between enterprises have become an important strategic means of the industry. Geely's acquisition of Volvo has become one of the focal points of the global auto industry. This paper examines the Geely acquisition of Volvo, analyzing its motivation of acquisition and strategic goal, financing, potential risk, competition, and achievement. The study found that Geely's acquisition of Volvo enhanced Geely's position in the global market, strengthened the competitiveness of Chinese automakers, and accelerated the development of its own brands. At the same time, Volvo also gained a broader market and resources from Geely's acquisition, which helped to enhance brand value and market share. The research offers empirical insights for the automotive industry, guiding decision-making and providing policy recommendations. Investors should monitor industry dynamics, while leaders should evaluate strategies and enhance cross-cultural management capabilities. Governments can support domestic firms' global competitiveness and promote industry sustainability. In summary, this paper contributes to the understanding of the Geely-Volvo acquisition and offers guidance for stakeholders.