Analytics: What Do Business Majors Need and Where Do They Get It?

Abstract

Analytical skills are important for all business majors. Because of the statistical underpinnings, statisticians are a natural fit for the delivery of these skills. Unfortunately, there is a lack of common understanding of what skills and competencies are needed. This article has two primary objectives: determine how business analytics course offerings delineate course content (i.e., where statistical and analytical topics are currently offered in business disciplines); and determine the industry analytical needs of various business domains. We performed two phases of analysis. First, we collected course listings and descriptions from the top thirty undergraduate and graduate business programs in the United States to determine what analytics courses are currently offered. Second, we collected industry data to determine what skills are needed across business disciplines based on job postings that identify analytics. Our results indicate there is some overlap of content between current courses. We also find that there are varying analytical skills and competencies needed in other business domains based on job postings. These results can help guide the structure of analytics offerings in business schools.