Abstract
The current economic situation in Ukraine is conditioned by the efficiency of the export-import activity of industrial enterprises. In turn, the effectiveness of the strategy for the development of this activity depends on the scientific substantiation of its analytical support. This confirms the relevance of the topic of the article. The purpose of the article is to present the content of analytical support for forming the strategy of development of export-import activity of the enterprises in Ukraine. The object of the study is the development of analytical support for the formation of this strategy. The main methods of developing this analytical support is the multicriterial optimization method, which uses a genetic algorithm, multidimensional regression analysis, and a taxonomic method for calculating the integral index of development. The article also examines the peculiarities of the implementation of export-import activity of industrial enterprises in modern conditions, analyzes the criteria for its development, provides a system of indicators for the evaluation of this activity and the setting of a multi-criteria optimization task of maximizing the development of export-import activity of the enterprise, the solution of which is recommended with the help of software MatLab. It is recommended that the optimal values obtained are taken as the basis for determining the desired values of the export-import performance indicators.
Highlights
The entry of Ukraine into the world economy is carried out thanks to the development of export-import activity of enterprises
The analysis of dynamics of export and import of goods to Ukraine during the last five years testifies to favorable conditions for economic development of the country in 2015
If we analyze the ratio of exports and imports of goods during the years 2012–2017, from 2016, there is a decrease in this value, which indicates a deterioration of the economic development of Ukraine in comparison with the period 2014–2015, but this state has improved in comparison with the period 2012–2013
Summary
The entry of Ukraine into the world economy is carried out thanks to the development of export-import activity of enterprises. In this regard, one of the main strategies of enterprises in the modern socioeconomic conditions is the strategy of development of their exportimport activity. If we analyze the ratio of exports and imports of goods during the years 2012–2017, from 2016, there is a decrease in this value, which indicates a deterioration of the economic development of Ukraine in comparison with the period 2014–2015, but this state has improved in comparison with the period 2012–2013. The urgency of the decision of the problem of development of export-import activity of enterprises is conditioned by the necessity to find ways of economic development of the country, when a positive balance is ensured for its foreign trade in goods
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