ANALYSIS THE BUSINESS EFFICIENCY AND PROFITABILITY OF CATFISH (PANGASIUS HYPOPHTHALMUS) IN TULUNGAGUNG, EAST JAVA

Abstract

Aquaculture becomes one superior fisheries potentials in Indonesia. Catfish is one aquaculturewith wide market share. It has a large business opportunity for farmers. Every business wants toachieve the goal to get profits and increasing the business value. Profitability analysis isimportant for a business. It is one financial ratios to shows the financial performance of abusiness. Therefore this research is done with aim to explore the business figure, to analyze thevalue of unit costs and level of business efficiency and business profitability in 2018-2020. Thisresearch was done to enlarge catfish of Parsam MSME at Gondosuli Village, Gondang District,Tulungagung District, East Java. This is quantitative descriptive research type with case studyapproach. Data collection techniques are observation, interview and documentation. The datatype is qualitative and quantitative. Data comes from primary and secondary sources. Themethod to analysis data is qualitative descriptive and quantitative descriptive. The level ofbusiness efficiency in this study uses the R-C ratio and profitability. The profitability ratios usedare GPM (Gross Profit Margin), NPM (Net Profit Margin), OPM (Operating Profit Margin),TAT (Total Assets Turnover), BEP (Basic Earning Power), ROA (Return On Assets) ) and ROE(Return on Equity). The calculation of unit cost and business efficiency are used to assess theability to manage the business costs to generate profits. The results showed that level of businessefficiency are R-C ratio = 1.09 and Profitability = 19.44%. The profitability ratios are GPM(Gross Profit Margin) = 14.26%, NPM (Net Profit Margin) = 8.51%, OPM (Operating Profit Margin) = 10.11%, TAT (Total Assets Turnover) = 3.25 times, BEP (Basic Earning Power) =28.42%, ROA (Return on Assets) = 27.71%, and ROE (Return on Equity) = 8.89%. This analysisshows that value of unit cost is below the price, it is profitable. R-C ratio value> 1, value ofefficient profitability in 2020 and value of profitability ratios increase every year, it means thebusiness have a pretty good financial performance.