Analysis Strategy for Small and Medium Business Development Policy Gresik District in East Java

Abstract

The objectives of this research study is the preparation of Policy Development Small and Medium Enterprises (SMEs) Gresik regency, East Java. The expected outcome of this activity is the completion of SME Development Policy Gresik regency, East Java. This research included in this type of survey research (survey research). To identify and determine the priority of a number of SMEs are included in the classification of SMEs seed using Location Quotient (LQ). To identify aspects of strategic management of internal and external environmental factors using a matrix of external strategy (External Strategic Factors Analysis Summary / EFAS) and internal strategy matrix factor (Internal Strategic Factors Analysis Summary / IFAS). To analyze the position of SME business unit using the analysis-Market Growth Matrix (BCG's Growth-Share Matrix) and the Industry Life Cycle Matrix analysis (ADL Matrix) to eliminate the weaknesses that exist in the analysis-Market Growth Matrix. Furthermore, the synthesis of the above calculation is used to determine policy formulation and development of SMEs. So from a strategic management analysis results show the development of small and medium enterprises in Gresik is located in Quadrant I, or should do or Aggressive Growth Strategy supports an aggressive growth policy (growth oriented strategy).