Abstract
Super Bowl, one of the most irreplaceable activities that US families prefer to attend annually, serves as a platform full of opportunities for the business world. The advertisements appeared during the breaks of the game, known as “Super Bowl ads”, have become the most effective means for companies to attract potential customers. From the price of $37,500 per 30 seconds at Super Bowl I to that of $4.5 million per 30 seconds at Super Bowl XLIX, this means of propagating products has become increasingly expensive until today [1]. Thus, a question has been inevitably raised that is this worthy for companies to spend millions of dollars just in exchange of the appearance of their logos on a special TV program? Therefore, the research finding the effects on companies after the end of their Super Bowl advertising should be undoubtedly needed and established.
Highlights
This research paper is written on the purpose for the effects on companies after the “Super Bowl ads” being applied
From 2002, female viewers only took up 43% of the total viewership in US whereas it took up 49% of the viewers within the United States in 2018 as shown below, meaning that female viewers are gradually becoming an extremely crucial part of the audience for Super Bowl Ads [4]
Investors tend to not view advertising as a predictor of better performance of the company compared to its huge expenditure on advertising and there is no relationship between Super Bowl ads performance and stock price, leading to an insignificant increase or even drop on stock price [18]
Summary
This research paper is written on the purpose for the effects on companies after the “Super Bowl ads” being applied. By studying different effects caused by different kinds of Super Bowl advertisements on various companies, corporations are able to utilize the appropriate advertisements or decide whether should advertise their products during the Super Bowl in order to maximize their profits
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
