Analysis on the Relationship between Farmers’ Ecological Protection Behavior and Well-being in Qinling Region

Abstract

How to arouse the enthusiasm of farmers for ecological protection is an important issue to coordinate protection and development. Therefore, it is necessary to explore the interactive relationship between farmers’ well-being and cognition, attitude, and behavior of ecological protection. Based on 618 data collected in a survey in The Qinling Mountains in 2018, this study establishes a structural equation model, puts forward and validates theoretical hypotheses about the interaction between farmers’ well-being, protection cognition, protection attitude and protection behavior. The results show that: protection cognition and attitude have a significant positive effect on protection behavior; protective attitude plays a limited mediating role in the path of cognitive influence on behavior, while well-being plays an important role in the path of attitudinal influence on behavior; “living conditions” and “health status” have the greatest impact on the well-being effect. The conclusion is that the well-being effect of farmers with a positive attitude towards protection is usually stronger, and the higher well-being effect has an incentive effect on the ecological protection behavior of farmers.