Analysis on the profitability of clothing enterprises in China based on fuzzy comprehensive evaluation

Abstract

Development of the Internet technology means that the economy is gradually becoming global, causing some large multinational companies to enter internal market of China. Clothing industry in China faces an enormous impact. Due to factors such as structural diversity, changes in market supply and demand, and increasing competition in the international market, clothing industry in China has found that its profitability has gradually weakened. Therefore, there is an urgent need to improve clothing enterprises’ profitability. This study uses expert scoring method to determine weights of return on assets, return on equity, gross margin on sales, and profit margin on cost and expenses. Linear interpolation method and membership factor assignment method are used to determine the membership degree of quantitative and qualitative factors. Finally, fuzzy comprehensive evaluation model of clothing enterprises is established, and it chooses Metersbonwe as research case. According to the judgment criteria, profitability of the case is determined to be in the downstream of the industry.