Analysis on the Present Situation and Countermeasures of “Zang Jia Le” Rural Tourism in Ruoergai County

Abstract

With the development of industrialization, urbanization and modernization, rural tourism is gradually emerging, developing and growing under the demand of domestic and foreign markets, and people’s awareness of holiday leisure and entertainment is gradually increasing, therefore, rural tourism around the country is growing rapidly by virtue of its own advantages, and theme tourism types such as eco-tourism, folk tourism and experience tourism emerge in endlessly. In this paper, by visiting “Zang Jia Le” in Ruoergai County, Aba Prefecture, to experience the service of “Zang Jia Le”, and to understand the causes, types and characteristics of the formation of “Zang Jia Le”. This paper further analyzes the predicament of the development of “Zang Jia Le” and makes corresponding ideas and countermeasures for its development.