Analysis on the Live Broadcast for Agricultural Products by Computer Remote Video Technology under the Background of Internet plus Model

Abstract

With the rapid development of market economy, people’s demand for agricultural products is rising year by year, which brings new opportunities and challenges to marketing work. Especially under the current background of Internet plus model, traditional marketing strategies can no longer meet the needs of agricultural development, and only by accelerating innovation and reform can we increase the sales of agricultural products. Live broadcast marketing model is a product of the development of the Internet, more in line with the current personalized needs of people, making the current marketing of agricultural products into a new stage, accelerating the transformation and upgrading of agricultural production. This paper analyzes the current situation of live broadcast marketing of agricultural products under the background of Internet plus model, proposes the impact and problems of live broadcast marketing of agricultural products on the industry under the background of Internet plus model, and explores the strategy of live broadcast marketing of agricultural products under the background of Internet plus model.