Abstract

As a newly developed travel accommodation model in the hotel industry, the homestay has gradually entered the public's view, and its situation and development are different before and after the epidemic. Based on the situation of homestays before and after the epidemic, this paper studies the factors affecting the development of homestays. Through literature review, it can be concluded that homestay is greatly affected by macro factors, such as geographical location, resources, national policies and prices, in the overall environment. This paper holds that, based on the influence of the above factors, improving business strategies to enhance customer satisfaction and customer loyalty is an important way to improve the development of home stay facilities.

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