Analysis on the Impact of Foreign Players on the Chinese Basketball Association from the Perspective of the Sports Economy

Abstract

Established in 1995, Chinese Basketball Association (CBA) is the first-tier professional men's basketball league in China. CBA opening doors to foreign players has brought a lot of changes to the Chinese professional men's basketball league. By reviewing previous research, this paper conducts further analysis on the impact of the introduction of foreign players on CBA from the perspective of the sports economy, and gives suggestions on the future development of CBA. Finally, this paper draws a conclusion that the introduction of foreign players increased salary expenditure, ticket income, and the number of sponsors. However, it may also create obstacles to the balanced development of Chinese players and different CBA teams, as well as weaken their advertising value. Therefore, apart from foreign players, there is also a need for CBA to add more talents for better management in team operation and intangible assets, thus establishing a stable system and promoting the maturity of the Chinese basketball market.