Analysis on the Development Status and Prospects of the Intelligent Pension Model in Tianjin

Abstract

The issue of old-age care has become a topic of widespread concern. With the development of technology, the intelligent mode of old-age care has emerged. Based on the online intelligent mode, Tianjin Leling Intelligent Care Co., Ltd. has added and strengthened offline services, creating a new way of old-age care: O2O intelligent care mode. Delegated by the company, this study is based on the company's existing 19 community centers in Tianjin and the elderly (less than 60 years old) who live within a radius of 5 kilometers and have self-care ability are surveyed. By the investigation, this paper finds that the current situation of O2O intelligent care is as follows: this mode has a certain degree of recognition, but not high; this mode is not enough for advertisement; this mode has the best satisfaction with the elderly, but the price of O2O intelligent care is not satisfactory. For the current user, the situation is as follows: the age of user prefers for younger; the choice of O2O intelligent care has nothing to do with the annual income of the elderly family; it is less satisfied with font size and operational difficulty; the objective elderly is the main customer of O2O intelligent care. In conclusion, O2O intelligent care is the trend of old-age care in the future and it has great potential in the market. Based on the above analyses, this paper gives detailed suggestion for the company.