Analysis on the Development and Marketing Strategy of Chinese Classical Music Industry in the New Media Era

Abstract

Classical music, renowned for its cultural and aesthetic value, faces significant challenges in maintaining its popularity in today's fast-paced, technology-driven world. In China, the classical music market is diverse yet fragmented, primarily appealing to an older demographic. This trend is exacerbated by minimal exposure among younger generations, limited classical music education in schools, and scant media coverage, all contributing to declining youth participation. This study evaluates the economic benefits and marketing impact of China's classical music industry, examining various income sources and current marketing strategies used by symphony orchestras and other organizations. By identifying strengths and weaknesses, the study proposes innovative marketing strategies to attract younger audiences and offers practical recommendations to ensure the growth and sustainability of classical music in China. The research acknowledges limitations due to reliance on secondary economic data, suggesting future studies conduct primary research for more precise insights.