Abstract
With the arrival of the new media era, animation has become an important way of entertainment. This article first from the animation industry output value and imports, analysis the current situation of the development of animation industry, then take the measurement model of stepwise regression to analyze the influence factors. The empirical results show that our country animation industry output value and the national culture and related value added of industry were positively correlated, and negatively correlated with animation TV imports. Finally, this paper puts forward countermeasures and suggestions from three aspects of grasping consumer demand, creating extreme animation and innovating business model.
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