Analysis on the Building of Chengdu’s City Brand as “Three Cities and Three Capitals” – Taking Jiezi Ancient Town as an Example

Abstract

“Three Cities and Three Capitals” is a city brand that Chengdu has been vigorously building. Based on the analysis of the brand construction background, the brand building of Jiezi Ancient Town, and the problems existing in the current brand building of Jiezi Ancient Town, this paper puts forward suggestions, including reconstruction of cultural resources, building an industrial framework, and giving full play to the role of market entities, so as to provide guidance for the cultivation of the brand characteristics in the ancient town and better shape the city brand of “Three Cities and Three Capitals” in Chengdu.