Abstract
With the development of science and technology, the Internet is growing increasingly popular with the Chinese people. Accompany with the increment of online consumers groups, an increasing number of traditional enterprises have introduced the electronic commerce mode. This paper is intended to make a preliminary analysis of the B2C electronic commerce pattern. At first, it will introduce the concept of the B2C electronic commerce pattern and the necessity for companies to use the B2C electronic commerce pattern. Then, the development of the B2C electronic commerce in China will be described. After that, it will focus on the four patterns of the B2C electronic commerce including the E-commerce Direct Selling Pattern, the Integrated Middlemen Pattern, the Vertical Middlemen Pattern and the Third-party Trading Platform Pattern. Finally, suggestions will be given to future development of the B2C e-commerce in China based on the analysis.
Highlights
At present, various types of e-commerce platforms offer all sorts of products and services
This paper is intended to make a preliminary analysis of the B2C electronic commerce pattern
It will introduce the concept of the B2C electronic commerce pattern and the necessity for companies to use the B2C electronic commerce pattern
Summary
Various types of e-commerce platforms offer all sorts of products and services. The companies adopting B2C electronic commerce pattern could achieve competitive advantages. The B2C e-commerce will achieve double-quick development and occupy the main position of e-commerce field . This paper will describe the B2C electronic commerce in China and summarize the characteristics of the four B2C e-commerce patterns. Recommendations for future development of the B2C e-commerce in China were put forth
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
