Abstract

Objective To learn the acceptance of rural community health workers(CHWs)following the reform of rural health workers' team building in Pudong New Area. Methods 3 295 CHWs were surveyed with questionnaire for their acceptance of the incentive policies, and chisquare test analysis was used to analyze the differences among CHWs in individual areas. Results Over 80.0% of the CHWs reported that they were motivated by the incentive policies to improve their professional competence, medical service and organizational commitment; 40.9% of them reported that the policies improved their social status; and 47.3% of them believed the policies could promote the rural areas to attract and retain talents.When a comparison was made of CHWs'feedbacks on different aspects, significant differences indicated that the proportion of CHWs' positive attitudes was the highest at remote rural communities. Conclusions The rural health workers' team building reform could promote incentive on the CHWs, yet with obvious regional differences. Key words: Pudong New Area; Community; Health workers; Incentive policy; Acceptance

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