Abstract
With the rapid development of mobile Internet and rapid popularization of the smart phones, consumers attach increasing importance to interaction and information dissemination. In recent years, the number of users of the two-dimensional code has been dramatically increased; consumers gradually develop the habit of scan code; business models have been innovated, while the two-dimensional code as a mobile Internet portal is promoting the development of cross-media.In this paper, with analysis of cases about two-dimensional code, the reasons why the applications of two-dimensional code are popular are explored and the prospects for the development of two-dimensional code are predicted.
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