Abstract

This article aims to incorporate real-life examples of companies into the theory of price discrimination. With regards to price discrimination, inspiration can be gained from analyzing results from different viewpoints. Through analysis, it can be said that price discrimination occurs in peoples daily lives in a very subtle way. By separating the link between some companies actions and rule-setting, many basic principles of price discrimination can be found. Consumers may not notice it unless they are very attentive. Companies will always use different methods to divert consumers attention to other areas. Additionally, with technological growth, some online companies have a higher ability to engage in first-degree price discrimination, which is quite difficult for traditional offline companies to achieve. The Chinese government has not officially declared this phenomenon illegal. In summary, consumers' experiences will be negatively and seriously impacted, and more relevant policies against price discrimination need to be implemented by the government. However, balancing the prevention of price discrimination and ensuring that normal price differences exist is a difficult issue for the government.

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