Abstract
It is an indisputable fact that the rise of Chinese mobile phone brands and the outstanding achievements of Chinese brands in local battles, but they all face a common international challenge. In terms of shipments, although brands such as Huawei and OPPO are gradually able to compete with Apple and Samsung, it is undeniable that in the process of their internationalization, domestic users have always supported their sales. In the mainstream media and users in Europe and the United States, their attention is far less than that of international brands. On the other hand, One Plus is at the forefront of internationalization. This article aims to analyze the successful cases of One Plus in the European and American markets and the Indian high-end mobile phone market, and use the international strategy model to analyze One Plus’ international strategy and draw its advantages and disadvantages. And provide some countermeasures and suggestions for existing problems.
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