Abstract

Areca nut (Areca catechu) is one of the important cash crops in India. India ranks first in terms of area and production of areca nut and accounts of 54.07 per cent of its world production. The harvesting of nuts commence on the Tamil month of ‘Thai’ (Mid-January to Mid-February) and spread over six months in carrying out the post-harvest practices and marketing of nuts. This study was purposively conducted in Salem district 2018-2019 and occupies first position in area (2,421 hectares) of areca nut in Tamil Nadu. The Peddanackenpalyam, Valapddy, Gengavalli and Attur blocks were selected based on the 87.28 per cent of the area under areca nut in this district with a sample size of 120 areca nut farmers selected by using a proportionate random sampling technique. Most of the respondents (80.00 per cent) had knowledge level of medium to high level of knowledge on the recommended plant protection technologies in areca nut cultivation. It was mainly due to the medium to the high level of information seeking behaviour and social participation. The study revealed that the areca nut growers differed widely in their social characteristics. Most of the respondents had a medium to a high level of knowledge on recommended technologies in areca nut cultivation. This finding stressed the importance of formulating different extension strategies for different audiences by the change agency system.

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