Abstract
Sustainable business model innovation is increasingly prominent in response to the increasingly urgent issue of sustainable development. It is a creative solution focusing on the long-term development of the organization. The problem of sustainable development in the agricultural field is prominent, and as the agricultural maker space, “maker spark” has become the experimental field and innovation highland of sustainable business model innovation in the agricultural field. Based on the investigation of 32 agricultural maker space operators in Sichuan Province, this paper uses the grounded research method to identify ten agricultural sustainable business model innovation strategies and put forward the concept framwork of “resource connotation mining, customer value optimization, value radiation and coordination” to describe the internal logic of achieving business sustainability, social sustainability and ecological sustainability. The paper also matches the ten sustainable business model innovation strategies with the nine common prototype strategies identified by foreign scholars. Finally, on the basis of in-depth analysis of the realistic constraints of China’s agricultural development, the paper believes that the innovation of agricultural sustainable business model is a creative response to the constraints of modern agricultural development.
Highlights
In the context of the increasingly urgent problem of sustainable development, the importance of sustainable business model innovation is gradually emerging
With the development of information technology, electronic commerce and the continuous transformation of business landscape, business model and its innovation have become the primary and core elements for the competition of organizations today.Sustainable business model innovation, as an innovation strategy and path, is guided by the diversified interests of a wide range of stakeholders and takes the long-term sustainable development of an organization as the goal to explore effective solutions to environmental, ecological, social constraints.It is considered to be of great importance in addressing the global and increasingly pressing issues of sustainable development, translating the fruits of sustainable technological development into market value, realizing the transformation of society to a sustainable economic system[1][2]
China's agricultural development is facing with prominent sustainable development problems and practical constraints, such as poverty and development of the bottom people, food safety and green development, resource constraints and production efficiency improvement, institutional barriers and human resources shortage.This means that seeking for sustainable business model innovation will be the only way for the development of modern agriculture
Summary
In the context of the increasingly urgent problem of sustainable development, the importance of sustainable business model innovation is gradually emerging This is a creative solution that is committed to deal with environmental, ecological, social constraints and the demands of a wide range of stakeholders, focusing on the long-term development of the organization. Under the background of digital transformation and integration of three industries, the space and freedom of business model innovation of agricultural management organizations have been greatly improved. This is of great importance to the development of modern agricultural industry, such as breaking through factor constraints, overcoming institutional barriers, improving supply quality, optimizing resource allocation, and exploring new growth points of value. China's agricultural development is facing with prominent sustainable development problems and practical constraints, such as poverty and development of the bottom people, food safety and green development, resource constraints and production efficiency improvement, institutional barriers and human resources shortage.This means that seeking for sustainable business model innovation will be the only way for the development of modern agriculture
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