Abstract

Since 2009, the new rural social endowment insurance system has gradually started the pilot in China. However, some farmers didn't get a high initiative to participate, which showed a serious impact on the promotion of the new system. This paper, based on the food chain theory, analyzes the various factors which influence farmers on participating in the new rural social endowment insurance, draws a conclusion about it and puts forward some proposals for the work of the government to promote the new rural social endowment insurance work smoothly and effectively and let the rural residents enjoy the beautiful results of the socialist development.

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