Analysis on Development Efficiency of Rural E-commerce Based on DEA in Sichuan Province

Abstract

Under the background of the new era, the development efficiency of rural e-commerce is closely related to the context of rural revitalization. As a big agricultural province in China, Sichuan Province has actively developed rural e-commerce in recent years. Based on the two-year field survey data, government website data, select talent reserve, logistics construction, policy support as input indicators, e-commerce development level, poverty alleviation effect as output indicators, the DEA analysis method is used to analyze the problems of regional development of rural e-commerce in Sichuan, such as imbalance, unreasonable input resources, etc. Based on this, this paper puts forward some suggestions on the development of rural ecommerce talents, the matching of capital injection and demand, and the orientation of rural e-commerce in order to provide reference for the development of rural e-commerce in Sichuan counties.