Analysis of Young Investor’s perception, apprehension and decision making in Indian Stock Market

Abstract

This master thesis aims to explore the perception, apprehensions, and decision making processes of young investors in the Indian stock market. With the rise of digital platforms and increased accessibility to financial information, understanding how young investors navigate the complexities of stock market investments becomes crucial. The study employs a qualitative approach, utilizing interviews and surveys to gather insights into the factors influencing the investment behaviour of young individuals. The findings of this research are expected to shed light on the unique challenges and opportunities faced by young investors, contributing to the development of tailored investment strategies and educational initiatives. The report contains the introduction of the Stock Markets and the study about the investors and traders in these. It also contains the methods and techniques adopted by me while doing this research project under the head ‘Research Methodology’. A structured questionnaire was designed and it consisted of close ended and rating scale. Respondents were asked to tick one option in multiple choice questions and were asked to rate certain given parameters on rating scale. Data is presented with the help of self-explanatory charts. Interpretations have been made together. And the most crucial, the ‘Findings’ section bears my personal comments. This report is a written account of what I learnt and experienced during training and I have tried to complete this report with as much perfection as possible to make it more meaningful and purposeful.