Analysis of Wooden Fish Business Using Bamboo Packaging Technology and Marketing Expansion Techniques in Banda Aceh [Analisis Usaha Ikan Kayu (Keumamah) Dengan Teknologi Mesin Packing Bambudalam Pengemasan Produk Dan Teknik Perluasan Pemasaran Di Desa Lampulo Banda Aceh

Abstract

This service aims to develop a wooden fish business from the traditional method to the method of bamboo packing machines. This service involves two partners, namely the first partner is Mandiri UKM located in Banda Aceh. The method of implementing service activities in the IbM program is carried out by an approach method that involves all members of the SME group actively so that the results of service will be more useful. This service activity wants to develop a Bamboo packing machine technology in product packaging. With the results of this technology, product packaging can be more attractive and the costs incurred can be lower so that the production process can be lower. This can benefit many parties, both craftsmen and traders. Dedication activities, especially in the wood fish production process, will also focus on bamboo packaging products. The packaging is unique so that it adds to the attractiveness of consumers to have it. The results showed that by using unique bamboo packaging, sales increased so that profits also increased. The packaging is specifically designed using a machine and human hands, so the expected results are unique and interesting. Like a bag. In addition, fish processing and marketing also change strategies. Marketing, which is usually only deposited at the store, now there is an expansion, namely, sales are made online and through brochures. Thus the business products of wood fish are increasingly known to people and increasingly add to the desire of people to buy wood fish. Through counseling, the knowledge of wood fish entrepreneurs is also carried out in terms of how to manage and manufacture good wood fish and how to choose fish that are good in the management of wood fish. This service program is expected to be a guide for wood fish entrepreneurs as a science that can be used in the future.