Abstract
This study investigates the willingness to pay for carbon reduction by road users in Northeastern Nigeria and addresses the lack of research on this topic in the region. A survey was conducted among 601 road users, and the data were analysed using descriptive and open-ended contingent valuation approach. The outcomes of the study showed that 65.7% of the surveyed road users were ready to pay for carbon offset, but at relatively low price point. However, 83% of the participants do not have experience on buying carbon emission. Additionally, 42.8% of the road users have a basic understanding of carbon offset program. The average open-ended willingness to pay for a carbon offset was found to be ₦100.73 per trip. The study recommends the need for a programme that will increase awareness and education to road users not only on carbon emission and climate change issues, but also on the importance of carbon offset programme for improving environmental sustainability of the region.
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