Analysis of Westin's marketing strategy based on sensory marketing theory

Abstract

With the rapid development of the economy, the consumer needs of hotel customers also began to become diverse, how to update the hotel marketing means, stimulate the consumer enthusiasm of customers, and promote the purchase of activities, become the focus of the hotel marketing activities. Articles in Westin hotel, for example, illustrates the concept and content of sensory marketing, analyzes the present situation and problems of the hotel marketing senses, and put forward the feasibility of improving the hotel marketing strategies, to help the hotel in the face of the increasingly severe competition, stand out from so many competitors, the quality of the customer's mind become the preferred hotel.