Analysis of Websites Belonging to Public Universities from the Perspective of the Democratic Governance Exigencies. A Marketing Research Approach

Corina Rădulescu,Răzvan Mihail Papuc,Oana Simona Caraman Hudea

doi:10.24193/tras.54e.6

Corina Rădulescu, Răzvan Mihail Papuc + Show 1 more

Open Access

https://doi.org/10.24193/tras.54e.6

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Journal: Transylvanian Review of Administrative Sciences	Publication Date: Jun 29, 2018
Citations: 3	License type: cc-by

Abstract

The Democratic Governance Model generates a visible opening of institutions towards citizens. By analyzing ten digital communication offers made by Romanian state universities, we pursue to observe if any partnership relationship with their users is created, if their websites are conceived so as to facilitate the participation of students in the activity of the institution, to comply with the manifested needs and to invite to dialogue. The result of the research reveals different degrees of ﬁdelity of the studied websites to the new management model.

Highlights

Given that Internet provides real opportunities for achieving the Democratic Governance principles, we undertake to analyze the digital communication offers of ten Romanian state universities and to assess if they comply with the requirements of the new management model, if they have passed from an institutional logic to a logic of services, favoring the involvement of users (e-Participation)
The result of our research suggests different degrees of adaptation of the studied websites to the Democratic Governance Model
We can make a final classification of the performance proved by the ten public universities, analyzed from the perspective of the observance by their websites of the Democratic Governance Principles

Summary

Introduction

Given that Internet provides real opportunities for achieving the Democratic Governance principles, we undertake to analyze the digital communication offers of ten Romanian state universities and to assess if they comply with the requirements of the new management model, if they have passed from an institutional logic to a logic of services, favoring the involvement of users (e-Participation). The final classification of websites reveals the level of openness of each institution: if there is a partnership-type collaboration with students, if a dialogue with the latter is put in place, if the user logic is observed – the posted information is useful and updated and it is quickly accessible.

Methods

Results

Conclusion