Abstract
The purpose of this study was to find out how much influence product quality and price had on customer satisfaction on Vivo Smartphones using the SPSS 23 analysis method. The method of analysis used in this research is the method of observation, interviews, documentation, and questionnaires. The method of determining the sample is determining the Roscoe formula as many as 45 respondents. The analytical method used is the analytical method used is multiple linear analysis. The results showed that: 1. Product Quality (X1) The test results showed the value of t = (0.988) with a significant value of 0.329 > 0.05. With this value, it proves that Product Quality (X1) has an insignificant effect on customer satisfaction. 2. Price (X2) The test results show the value of t = (5.349) with a significant value of 0.000 <0.05. With this value, it proves that Price (X2) has a significant influence on customer satisfaction. 3. Product Quality (X1) and Price (X2) have a positive (53,530) and significant (0,000 <0.05) effect on the Customer Satisfaction variable (Y) in Parepare City
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