Analysis of Visitor Satisfaction Towards Provincial Parks According to Travel Route Choice Behavior Focusing on Chilgapsan Provincial Park in Chungcheongnam-do

Abstract

Background and objective: Chilgapsan Provincial Park is located at the core ecological axis of Chungcheongnam-do and consists of a high share of Level 1 biotope areas, thereby requiring policy approaches for biodiversity conservation and efforts to preserve forest ecosystem services. At the same time, policies to improve service quality for visitors are needed. In particular, it is important to improve and manage service quality according to single-destination and multi-destination travel routes by subdividing visitors. The purpose of this research is to identify visitor characteristics and satisfaction towards Chilgapsan Provincial Park in Chungcheongnam-do.Methods: This study conducted frequency analysis, cross-tabulation analysis, and logit regression analysis using SPSS 21.0 version.Results: The results showed that landscape satisfaction was higher for single-destination visitors, but the overall satisfaction towards the provincial park was higher for multi-destination visitors. In addition, satisfaction towards amenities was low compared to other types of satisfaction. By travel route, visitors generally showed a high intention to revisit, with the mean exceeding 4 on the 5-point Likert scale. As a result of examining the effect on travel route through binomial logistic regression, The findings of this study have shown that age, landscape satisfaction, and visiting satisfaction had statistical significance.Conclusion: This study examined the variables that affect the satisfaction and revisit intention of visitors, improving the efficiency of provincial park management and operation. This study might be helpful to provide fundamental information for sustainable forestry management and policy measures associated with provincial parks.