Analysis of Variables Influencing Sense of Community and Religious of Muslim Preachers in Using Social Media in Central Sulawesi, Indonesia

Abstract

This study aims to determine the behavior of the preachers by using variables taken from previous research. This study uses a mixed method between quantitative and qualitative. Data were collected through a survey approach, focus group discussions, and in-depth interviews. The sample of this study was selected using a random sampling technique selected in several districts with a total of 90 samples. Surveys are shared online. The object of this research is the young preachers who enter the millennial generation and are active in lecturing. Quantitative data from the survey results were processed using a descriptive statistical approach, while the interview results were processed using a qualitative approach. The results of this study indicate that the variables of seeking information, hedonic behavior, close friendships, expanding friendships, and the behavior when spreading Islamic symbols have contributed significantly to the social behavior and lecturing of young lecturers in Central Sulawesi. This research contributes to the development of future da'wah strategies.