Analysis of Travel Intentions in Tourists with Disabilities: Study of Constraints, Subjective Norms, Attitude and Perceived Behavioral Control

Abstract

In tourism studies, people who travel are called tourists. Tourists consist of various groups, one of which is groups with special needs. This group of tourists requires holistic facilities, infrastructure and facilities to accommodate their needs. The relationship between travel barriers for people with disabilities and travel intentions is conditioned by intrinsic, environmental and interactional constraints, which are supported by learned helplessness theory. In the context of hospitality and tourism TPB (Theory of Planned Behavior) is used to explain various behaviors and intentions. This research aims to analyze the barrier factors that influence the interest of tourists with disabilities in visiting tourism destinations in terms of the TPB. The type of research used is explanatory research. This research method is an Explanatory Survey with quantitative methods. The population in this study were people with disabilities who live in West Sumatra Province with a sample size of 240 people. The sampling technique uses a non-probability sampling method with purposive sampling technique. Data analysis uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this research are that Intrinsic Constraints have a positive and significant effect on Learned Helplessness. Interactional Constraints have a positive and significant effect on Learned Helplessness. Environmental Constraints have a positive and significant effect on Learned Helplessness. Subjective Norms have a positive and significant effect on Travel Intention. Attitude has a positive and significant effect on Travel Intention. Perceived Behavioral Control has a positive and significant effect on Travel Intention. Learned Helplessness has a positive and significant effect on Travel Intention.