Analysis of Traditional Tourism Cultural Heritage --Taking Wuzhen as an Example

Abstract

In the current environment of collective commercialization of ancient town tourism, the authenticity of its performance culture needs to be further studied. This paper conducts a field survey of the Wuzhen Hongyuantai dyeing workshop, a cultural tourist attraction in Wuzhen, it shows that, for example, the core of the Wuzhen Blue Printed Fabric Workshop Hongyuantai, a cultural tourist attraction in Wuzhen, has been diluted into a commercial performance that attracts tourists. The authenticity of the culture behind it has been destroyed. With the further development of the region and the establishment of the brand, the idea of reshaping the authenticity has also been discussed again. This paper suggests orderly and reasonable organizations of traditional festival activities which can promote residents and tourists' understanding and integration of traditional culture, so as to inherit and protect this local authenticity as well as the real culture spirit behind.