Abstract
The purpose of this research is analysis of trading system of broom stick in Labuhanbatu Raya Regency. This type of research in this research is qualitative research. The selection of samples for broom stick farmers is carried out randomly as many as 5 farmers from each sub-district in Labuhanbatu Raya Regency, namely Main Labuhanbatu Regency, South Labuhanbatu Regency, and North Labuhanbatu Regency. The number of sub-districts in Main Labuhanbatu Regency is 9 sub-districts, North Labuhanbatu Regency is 8 sub-districts, and South Labuhanbatu Regency is 5 sub-districts. So that the total sample is 110 farmers. So the sample for this study are 44 village agents, 22 small agents, 9 large agents, and 2 exporters. The data analysis method used in this study is a qualitative approach. Analysis of the qualitative approach in this study is to explain how the pattern of marketing channels for broom stick is formed from the farmer level to the end consumer. The research results show that there are 4 trading system of broom stick carried out in 3 regencys producing broom stick centers, namely Main Labuhanbatu Regency, South Labuhanbatu Regency, and North Labuhanbatu Regency. Keywords: Trading System, Broom Stick, Farmers
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