Analysis of the world surimi market, as well as resource constraints of production in Russia

Abstract

The fishery complex is one of the most significant in Russia, as it solves a number of extremely important issues: ensuring the country’s food security; synergistic effect of related industries (priority in shipbuilding and onshore production); obtaining export earnings (fishing companies catch more than people in our country can consume). However, Russia does not produce a number of goods for deep processing of fish, despite the availability of the resource base and the consumption market. One such product is a minced fish surimi, on the basis of which is preparing a lot of seafood. This article is devoted to the study and analysis of the world market and the production of surimi, as well as the actual topic of improving the competitiveness of seafood. The theoretical basis of this work is the methodology of strategic management in the global marketplace, developed by Dr. Vladimir Kvint. As a result of the analysis, it was determined that the main resource constraints of production in Russia are technological and technical aspects. In the country, the fishing plants tried to produce surimi from pollock, but they have not yet led to a sustainable positive result. The attention is also focused on market segments that may be of interest to potential Russian manufacturers. In addition, the article highlights the most promising areas that need to be developed for strategic leadership in the industry.