ANALYSIS OF THE TRANSFORMATION OF THE ECONOMIC BEHAVIOR OF THE KAZAKHSTAN SOCIETY

Abstract

The relevance of the research topic is determined by the need to analyze trends in the economic behavior of Kazakhstanis. The high degree of dependence of modern living conditions on ongoing geopolitical, economic, natural disasters necessitates a certain psychological and financial preparedness of people for emergencies, the transformation of society's consciousness towards increasing independence in solving emerging problems, moving away from dependent behavior, moving from a wasteful nature of behavior to more rational and thrifty.The purpose of the work is to interpret the trends in the development of economic consciousness and the behavior of Kazakhstani society based on an analysis of indicators of the standard of living of the population, the direction of development of small business and expert assessments of the Global Entrepreneurship Monitor (GEM).Realization of the goal predetermined the main objectives of the study: to consider the theoretical aspects of the formation of rational economic behavior that increases the population's resilience to modern economic and political challenges; clarify and characterize the main statistical indicators of the standard of living of the population, the development of small business, characterizing the trends in the development of the economic behavior of Kazakhstanis; identify changes in the nature of people's attitudes towards entrepreneurship as a way of independent activity and a stable income.Theoretical and methodological basis of the research are structural-functional, systemic and complex approaches as directions of the methodology of cognition of social processes. The work used the method of multivariate statistical analysis, visualization methods. The initial statistical information was processed in the Excel program.The originality of the value of the study lies in the fact that, based on the analysis of statistical data and expert assessments, an explanation is given for the development of the economic behavior of Kazakhstani society.The results of the study - an analysis of the real standard of living of Kazakhstanis for the period 2010-2020, their opportunities for the formation of savings, attitudes towards the implementation of entrepreneurial activities, made it possible to determine the trends in the transformation of consciousness and the development of economic behavior of Kazakhstanis.