Abstract

This paper analyzes the evolution of the Western female social image and the influential factors from the perspective of mass media. The research background highlights the historical process of female emancipation, which has sparked the development of a more diverse and pluralistic social imagination about female social image. The paper aims to determine the significance of mass media in driving these changes through a classic case study of garment advertising. The highly summarized research content includes an in-depth review of historical and documentary evidence, an analysis of the correlation between transformation of females social image and the media, and an examination of various influence factors that have contributed to the change of Western females social image. Additionally, the paper examines the role and significance of inclusive concepts in this process. Predictions for future trends in females social images are also made with academic rigor. The research result conclusion presents novel insights and discussions on the interplay between the female social image, traditional media, and the fashion industry, providing a comprehensive understanding of the forces driving changes in the social image of females. The significance of this paper lies in offering insights into the past, present, and future implications of these changes, contributing to a better comprehension of the complex relationship between traditional media, culture, and females social image and garment. This topic assumes great significance as it facilitates a deeper understanding of the current social status and position of women in modern society, thereby bolstering the comprehension of society and culture.

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