Analysis of the Tampa Bay Rays Sister City Plan based on Urban Catalysts Theory

Abstract

In MLB, small market teams have fewer fans and relatively less access to resources, and even less opportunity to gain exposure. Whether it's the fan base, the team's financial resources, the size of the market or the size of the benefits received, small market teams can't compete with big market teams. In this environment, the Tampa Bay Rays have managed to bounce back. Since 2008, the Rays have made the playoffs six times in 14 years, and two trips to the World Series. However, such a strong team has a sluggish ball market that does not match the booming sports atmosphere. Therefore, in order for the team to further expand its popularity, attract more fans, and thus gain more economic benefits and tap into the huge market potential, the Tampa Bay Rays propose a sister-city plan and has caused widespread controversy. This study attempts to discuss the future development direction of the team through the theory of urban catalyst, from the two aspects of team development and urban promotion, and put forward the best interests of the future development of the Tampa Bay Rays.