Analysis of the state of the electric power industry of the Ural Federal District

Abstract

The article studies importance of marketing analysis of electric power industry on the example the Ural Federal District. A brief characteristic of the region under consideration has been given and prevailing branches of specialization and territories of their location reflected. Electricity consumption indicators in dynamics for the decade (2012–2022) for all groups of consumers in the region (industrial consumers, population, non-industrial consumers, budgetary consumers, and agricultural producers) have been analyzed, and electricity consumption structure considered, i.e. electricity shares that fall on each group of consumers have been revealed. Forecasts of electricity consumption have been made and dynamics of such an important indicator as electricity intensity of gross regional product analyzed. Dynamics of electricity tariffs for urban and rural population, non-industrial consumers, as well as for large and small industrial enterprises, has been analyzed. Consumers’ ability to pay for electricity has been studied by identifying the share of electricity costs in expenditures of households and enterprises of different energy intensity structure. The indebtedness of consumers to guaranteeing suppliers and power grid companies has been given. Effective measures to combat the indebtedness of some large guaranteeing suppliers from the district under consideration have been analyzed.