Analysis of the Sales of Surplus Food Blind Box

Abstract

With the improvement of living standards, people have higher and higher requirements for food quality and health. However, the global problem of surplus food is becoming increasingly prominent, especially in China, where a staggering amount of foodstuffs are wasted every year. As a new consumption mode, the surplus food blind box can not only reduce waste, save costs, but also meet the needs of consumers, but how to open new sales ideas is still a problem that needs to be discussed. This paper aims to explore a new idea of how to open the surplus food blind box through diversified product portfolios, social media marketing, online and offline combination and other ways. With the increasing concern of people on environmental protection, surplus food and healthy living, the surplus food blind box has a broad market prospect as a consumption way to use leftover ingredients. In this context, this paper puts forward some innovative sales ideas, including the combination of different flavors of surplus food blind boxes, the combination of online and offline sales models, social media marketing strategies, etc., to meet the needs of different consumers and improve sales and brand influence.