Analysis of the research status, hot spots and trends of domestic cross-border e-commerce platforms-- Scientific knowledge graph analysis based on Cite Space

Abstract

Behind the good development of cross-border e-commerce, cross-border e-commerce platform plays an important role.The number of relevant research literatures based on cross-border e-commerce platform is too large and the information is too complex. It is difficult to analyze and study comprehensively and accurately by using traditional data analysis methods. Therefore, the author uses bibliometric analysis, quantitative visualization analysis and Cite Space literature visualization analysis tools. To make a visual analysis of the current situation, hot spots and trends of cross-border e-commerce platforms.The analysis results show that the academic research in this field is in a stable development stage, and "supply chain", "block chain", "global value chain", "brand internationalization" and other hot topics.Newly added keywords include "platform empowerment", "cross-border logistics", "digital economy", "brand management", etc."Global value chain", "platform empowerment", "digital economy", "block chain", etc., will become the future research trends in the field of cross-border e-commerce platforms.The author will sort out and analyze the research results, so as to facilitate subsequent researchers to intuitively understand the research status, hot spots and trends of cross-border e-commerce platforms, and provide reference and basis for subsequent theoretical research and practical activities.