Abstract

There are various design guidelines for choosing Roman font that can strengthen the effectiveness and significance of visual delivery by using changes in font shape. However, it is not easy to apply Roman font guide directly to Hangul. The structural characteristics of Hangul fonts may be the cause. It means that Hangul fonts are composed of vowels and consonants with a structure that consists of an initial, middle, and final sound; there are shape properties that differ from existing Roman font design properties. Therefore, the representative shape features must also be defined differently. Moreover, although there are Korea standards related to shape features, it is impossible to systematize them using a classification standard with a visual or cognitive basis. This study identified 10 representative shape features based on a statistical analysis of 100 Hangul fonts and 75 shape features presented by previous studies. The validity of utilizing Hangul fonts with respect to the newly presented representative shape features was verified in this investigation. The shape features presented in this study will be proposed as a shape feature standard for Hangul fonts and may be used in the recommendation system.

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