ANALYSIS OF THE PREMIUM TREND IN THE INSURANCE INDUSTRY IN KOSOVO 2013 - 2017

Abstract

Kosovo continues to be one of the countries with the most undeveloped economy in the region and with negative measuring indicators of the economic development, high unemployment, a deep negative commercial balance, and non-favorable macro economical politics to guarantee a faster development trend, although it has marked a positive economical increase in recent years but too insufficient to weaken poverty and decrease the unemployment rate. The insurance sector participates with only 3% in the Kosovo financial sector, except for its very symbolic participation, this industry is characterized by a very low degree of development and the main motive is to analyze the very slow trend of industry development, to identify the causes and factors that have influenced this segment to be so underdeveloped and of a very symbolic weight in the Kosovo economy.The purpose of this paper is to explain the trend of insurance premiums on insurance industry in Kosovo, effect of foreign investments in this sector, also the positive implications in the competition in this market. The purpose of a study can be classified into two major categories; descriptive and explanatory.For our case study, I have collected primary data by conducting closed interviews. I have interviewed 10 senior risk underwriter managers from all companies present in the insurance industry in Kosovo. Methodology and data collection for our research paper it is based on case study method, analyzing trend of premiums through case study, we have collected also secondary data or archival records from Central Bank Kosovo from specific documents: official yearly annual reports, annual financial stability reports. This is based on the reasoning that this data archive consists of official information collected, processed and published by the central bank of Kosovo as the oversight body of the financial system in Kosovo. Other source of secondary data used it is annual reports published on websites of the Insurance Companies.In this paper I focused specifically on inquiring about the level of development of the insurance industry in Kosovo. I have also specifically explored and presented strategic orientation and detailed activities through which the premium structure in Kosovo could be changed in favor of voluntary insurance. Also another very important goal is the susceptibility of the relevant decision maker factors and the whole readers that the results of this analysis relevant findings to influence in order to sensitize the decision maker and readers for the situation and for the need of focus that this segment should be developed because it is one of the most important segments in the economies of developed countries or for an undeveloped country and economy that aims a strategic objective for a faster development.