Abstract
The Premier League is the most popular sports league in the world. Since 1992, this League has become more and more popular and eventually occupied first place in the UEFA Coefficient ranking. How did they get such achievement in nearly 30 years? Except for on-field competition, they must make an effort to promote derivative industries like clothes, medical devices, shoes, tickets, field building, and other marketing strategies such as finding sponsors, attracting a new fan base, charity works, and providing television broadcasting rights. This essay is going to analyze what the Premier League has done to elevate its profit competitiveness and what it can do to eliminate existing mistakes in terms of marketing strategies. This may enable it to continue to make a profit and enhance its popularity. The paper will take Man United as an example to develop all of the following research. Besides, a case study approach, textual analysis, and comparative analysis will be used in the following research. Hopefully, this paper may be practical for all football clubs to learn from Man United ‘s management strategies, as it can allow them to improve their own business model to gain more profit.
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