Abstract
This work mainly aims to identify and understand the factors influencing the switching of transportation modes among higher-education students in Joinville, Brazil, when traveling to universities. An online questionnaire was prepared for data collection which obtained 511 responses from six higher education institutions. The revealed preference survey identified the bus as the most used by students today, while the stated preference survey assessed the possibility of changing modes. Employing a multinomial logit model, the results indicate that students would be interested in switching from individual motor vehicles to other options. The scenarios for switching to buses presented the highest switching probability. Bus cost was the most important factor for switching. Despite the small number, the students showed interest in switching from the car to active modes. This may indicate the lack of current infrastructure and the need for investments so these modes can be seen as quality options for users. Finally, a transport mode switch would occur only if alternative modes to the car or their infrastructure are improved; otherwise, students maintain their usual choices. This knowledge can assist in the development of public policies aimed at urban management seeking to increase the supply and the quality of more sustainable modes of transport.
Highlights
Good mobility planning requires knowledge of what users demand to make it possible to invest in available resources more effectively with measures that encourage more sustainable modes of transport, such as collective and active transport
Being the Institution of Higher Education (IHE) travel generator poles, student commutes can affect the performance of the urban transportation system
This survey mainly aimed to contribute to the identification of the factors considered by the user to be the most relevant when deciding to switch from a transport mode used in their routine to another option
Summary
Good mobility planning requires knowledge of what users demand to make it possible to invest in available resources more effectively with measures that encourage more sustainable modes of transport, such as collective and active transport. The demand for transportation is linked to the user’s preference for a certain transport mode. This choice is influenced by several factors, such as user characteristics, the social environment into which they are inserted, and transportation aspects. The use of alternative modes to the automobile, which is one of the transport modes generating the highest congestion in urban centers, is being promoted. The factors discouraging the use of other modes can be determined by promoting improvements in the transport system, thereby offering better options
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